A positive approach to bully prevention.

About the campaign

Each year Think Kindness sends out our team of speakers across the country to carry out one massive National 15 Days of Kindness School Tour. Over 75 schools across the United States take on the challenge each year, school versus school ‘Who can make the biggest difference in the world. . . in just 15 Days’.

We are excited to announce that our team will be stopping by Santa Fe New Mexico this Fall to instigate a massive city-wide Kindness Take-Over. We would love to plan a stop at your school.

If you are interested in having your school take part in the 15 Days of Kindness campaign, please complete the form below.

Usa today coverage

Only $950 per school

Brian Williams has been featured on




Words can not explain how in shock our teachers where to see what Brian inspired in our school. Students still talk about his program!Sherry Wann | California Trail Middle School
I’ve never seen our students (and staff) so excited to be kind. I truly can’t thank Brian enough for the positive light he brought to our school.Diana Bowles | Stead Elementary School

Invite Brian To Your School

Its More Than Just An Assembly

A Comprehensive School-Wide Program That Delivers Results

unnamedSchool Assembly

Brian uses stories, video and pictures to showcase how one act of Kindness can truly impact someones life. But rather than just talk about it, he calls them to action!

unnamed-2Kindness Challenge

Each school is challenged to carry out daily acts of Kindness within their school, home and community. In addition, each school will also receive a Global Act of Kindness.

School Materials

Brian provides Kindness journals, posters, banners, morning announcements, daily Kindness quotes, teacher materials and letters to get the community involved.

Follow-Up Curriculum

Each school will get video updates and simple Kindness challenges throughout the year.

The Challenge 5,000 Acts of Kindness

Rather than just talk the talk, students will be challenged to document over 5,000 Acts of Kindness in just 15 days. Anything from opening a door, picing up a pen, or even sharing a smile, no act is too small to document. Within hours, each school notices an explosion of Kindness within their school.

The Start An Awesome Assembly

Each challenge launches with an action packed motivational assmebly that inspires the entire student body to change the world. During the assembly students learn the three most important lifeskills needed to change the world: Have no fear of being made fun of for doing the right thing, be committed to be a good person no matter how mean someone may be, and always live your life as if you were the hero of your dreams. At the end of the speech Brian not only calls the students to action, but demonstrates how to never give-up no matter how scared you may be – then he breaks a stack of bricks!

Have Limited Money?

Don’t Let That Stop You! We can work with nearly any budget. (Or even help you secure funding)